ULTA Beauty Makes Disability Matter

Web Development News

By Meg O’Connell | 8/30/2019 | Global Disability Inclusion

Recently I saw a Facebook message from a mom whose young daughter is a wheelchair user. The post included a photo of her daughter looking at a window ad of a beautiful model who is also a wheelchair user, as they entered their local ULTA store. The mom’s message read:

“Well, Ulta Beauty, you absolutely stopped my girl in her tracks this evening. It was mesmerizing to watch her stop, turn, and gaze at this poster. So thank you. ❤ “

Not surprisingly, the Facebook post went viral. The photo and the mom’s remarks truly capture the essence of what we say often: Representation Matters.

This simple experience for the young girl and her mom–everyday people doing everyday things–has profound and lasting effects, and shapes behavior over time.

Read the full article.

Featured Image: GDI Brand Ambassador Shaholly Ayers and fellow Camp Counselors